Performance of Top 5 Personal Finance Budgeting and Planning Apps in Italy, Q4 2023

In Q4 2023, the top 5 personal finance budgeting and planning apps in Italy displayed diverse trends across downloads, revenue, and weekly active users. This article provides an overview of their performance based on Sensor Tower data.

Splitwise experienced a notable increase in downloads and revenue towards the end of the quarter. Downloads peaked at approximately 27.9K in the week of December 25, while revenue surged to around $1K in the same week. Weekly active users fluctuated, starting at 89.1K in late September and ending at 72.6K in December.

YouApp - Banco BPM maintained steady download rates throughout the quarter, with a slight dip in early December to 4.9K before recovering to 5.4K by the end of the month. Weekly active users remained relatively stable, ending the quarter with about 182K users.

Tricount - Split group bills saw a significant spike in downloads during the last week of December, reaching around 16.4K. Revenue showed minor fluctuations, peaking at $569 in late October. Weekly active users displayed a slight upward trend, closing the quarter at approximately 14.1K.

Money manager, expense tracker showed consistent performance in revenue, peaking at $388 in mid-December. Downloads varied, with a notable increase to 3.4K in the last week of December. Weekly active users saw a minor decline throughout the quarter, ending at around 31.2K.

Monefy: Money Tracker experienced a peak in downloads of about 3.3K in early October, with revenue reaching $258 in the last week of December. Weekly active users remained fairly stable, concluding the quarter at 12.3K.

For more detailed insights and data, visit Sensor Tower.